In the world of technology, particularly in ventures fueled by external capital, the primary directive is often singular: maximize shareholder value. This "growth-at-all-costs" mindset can create a tension between what is best for the user and what is best for the bottom line. At Mpalo, we are architecting our business on a different foundation. As a privately run endeavor, we have the freedom to define success not just by our profit margin, but by the value we create and the innovation we foster.
Our commitment to "People Over Profit" is not just a tagline; it is our operational model. A majority of our profits are deliberately and systematically reinvested back into the ecosystem. This isn't charity; it's a strategic choice to build a self-sustaining flywheel for long-term growth and innovation.
The Three Pillars of Reinvestment
Our reinvestment strategy is built on three core pillars that work in concert to improve the platform for everyone.
1. Fueling Foundational Research
The hard problems in AI are far from solved. True episodic memory, nuanced emotional understanding, and verifiable factual recall are deep, complex challenges that cannot be solved with bigger models alone. A significant portion of our profits is dedicated to our internal research team, allowing them to explore these frontiers without the pressure of immediate commercialization.
This means we can invest in long-term projects that are essential for building a safer, more capable, and more human-aligned AI. Our research delves into areas often overlooked by the race for scale, such as:
- Causal Reasoning within Memory: Moving beyond simple correlation to help an AI understand the why behind a sequence of events.
- Modeling Significance: How does a system learn what is truly important to a user over time? This involves exploring attention mechanisms that mimic human focus, weighting memories not just by recency but by emotional salience and declared user importance.
- The Architecture of Forgetting: We are studying how biological systems gracefully prune irrelevant information to maintain cognitive efficiency. We aim to translate these principles into algorithms that prevent memory overload in our Palo Engines, ensuring they remain fast and relevant over time.
2. Building a True Community Through Relation
A platform's value is often measured by its community, but we believe that term is frequently misused. For many, "community" is just a euphemism for a user base to be managed. For us, it means something more fundamental: building genuine relationships.
This starts with the Palo Marketplace. By sharing a significant percentage of our profit margin (a promotional 45% for the first year, and 35% standard) with the creators of popular Memory Templates, we create a direct, symbiotic partnership. Your success is our success. This isn't just about rewarding contributions; it's about aligning our incentives and recognizing that the value of our ecosystem is co-created.
But our investment in community goes far beyond the Marketplace. We actively reach out to our users to listen, not just to collect feedback on features, but to connect on a human level. The common narratives in our brand's aesthetic—the flow of water, the lifecycle of flowers—reflect our core philosophy about the organic and beautiful nature of memory. When we engage with our users, we are genuinely looking for those who share this perspective. This relationship-centric approach is our most important metric of success.
3. Engineering for Affordability
Reinvestment isn't just about funding new projects; it's also about making existing ones more efficient. As detailed in our post, "The Weight of Memory," we aggressively reinvest in engineering efforts to lower our operational costs. This is a core part of our "People Over Profit" philosophy—making powerful technology accessible to all, not just those with enterprise-level budgets.
- Advanced Algorithmic Optimization: We dedicate significant engineering resources to refining our Memory Traversal algorithms to minimize computationally expensive vector similarity searches.
- Targeted Model Distillation and Quantization: We continuously work on optimizing our Palo Engines, using techniques like knowledge distillation to capture the power of larger models in a more efficient footprint.
- Future-Proofing for Hardware: We actively architect our software stack to take immediate advantage of new, more efficient inference chips as they become commercially viable, passing those savings directly on to our users.
A Different Kind of Partnership
What does this model mean for you, our user? It means you are a partner in a system designed for sustainable, long-term improvement, not short-term extraction. It means the platform you use today is engineered to become more powerful and more affordable tomorrow. The success of our business is directly tied to the success of our users and creators. As you build, innovate, and share, you are directly contributing to a virtuous cycle that funds the next generation of AI memory research and makes these powerful tools accessible to an even wider audience.
This is our commitment: to build a company where innovation, community, and financial sustainability are not competing interests, but a single, unified goal.